EZ Machine came from two Business Development Specialists (Edgar and Zach) who felt running a quality long-term sustainable shop required less bureaucracy and less need for uncontrollable growth.
Edgar and Zach, knew that quality thrives when security is prioritized over quantity at every possible instance. Workers who prioritize quality, prefer secure presumable compensation over an ambitious yet unpredictable career. Likewise, they believed that the longevity of a business can increase when Business Developers focus on business sustainability.
The solution was simple. Create a shop whose business growth strategy is natural and inspired by the tortoise, not the hare. EZ Machine believes that keeping things “ez” directly improves quality. When you remove as many pain-points as possible, every stakeholder benefits. EZ Machine believes ambition over reliability makes objectives hard.
Challenge:
The brand must be recognizable yet obscure; it must strike curiosity, not attraction; and it must appear exclusive, not luxurious.